With just under three months to go, excitement is cranking up as the Golf Business Forum launches the final program for the event on July 30 and 31. With an awesome lineup of home grown and international speakers, delegates will get to hear a diversity of perspectives – from the Australian Sports Commission and Golf Australia through to experts in the fields of hospitality, marketing and retail, there is essential content for everyone who works in golf.
As the industry continues its ongoing discussion on the future of golf participation, so the Forum will begin with an exploration of key trends in sports participation and delegates will hear from industry leadership on their plans for golf in Australia as well as learning more about the Topgolf phenomenon sweeping the USA from Topgolf itself.
From this top-level discussion, the Forum will dive into the world of marketing, focussing on marketing your golf business, as well as exploring hospitality and retail best practice, drawing from facility profiles along the way. One of those areas is improving female participation in the game, a problem that the industry associations have made inroads into improving, but one that grassroots facilities have been finding difficult to solve. The Forum has confirmed a speaker to address this issue head on. “Bec Brideson has been on our radar for some time,” explained organiser Guy Chapple. “We are thrilled to lock her in as a speaker, as she is one of the country’s leading voices on best practice for marketing to women and the revenue potential that brings.”
Chris Helder will close the Forum with his unique brand of motivation, asking the delegates to cut the noise, focus on what they really want, and what really matters.
There is much going on behind the scenes to ensure the Golf Business Forum 2018 exceeds expectations once again and, with a limited number of tickets at ‘early bird’ reduced prices currently available, now is the time to make sure you pick up your delegate pass from the website and remember that further discounts are available for PGA members and groups!